Lifestyle personalization through AI and science

Personalized health-goal coaching made simple with smart technology

HOW IT WORKS

Your body has been waiting to tell you how to live your best life. It’s time to use the world’s most complete personalized lifestyle solution to live better – by your own rules.

  • TESTING

    Your body has been waiting to tell you how to live your best life. It’s time to use the world’s most complete personalized lifestyle solution to live better – by your own rules.

  • RESULTS

    Our experts use your test results to design your Genetic Positioning System (GPS) map, the most complete picture of how your body responds to food, your lifestyle and the environment. Then we create your biology report and an easy-to-navigate plan that you’ll always have on your personal online dashboard.

  • PERSONALIZED WELLNESS

    My iDDNA® comes with a customized program designed just for you based on your GPS. Download the iDDNA® smartphone app to interact with your lifestyle and learn – in real-time – what works for you and what doesn’t.

  • CONCIERGE COACHING

    You’re using the world’s most complete personalized lifestyle technology – but we always keep a human touch. Your wellness coach is there for one-on-one support every step of the way. Or you can have my iDDNA® with professional support in a center near you.

Say goodbye to guesswork and overhyped products

My iDDNA® empowers you to commit and make small changes that can help lower chronic disease risk, keep weight off for the long-term and improve overall health and well-being.

Discover what works from your DNA

DNA-personalized services

  • For Consumers

    DNA-profiling combined with 24/7 mobile smart-assistant technology delivers targeted lifestyle and wellness coaching.

  • For Professionals

    Actionable digital health solutions built from DNA, pre- and post- test support, peer-to-peer consultations and on-demand education.

  • For Employers

    Full-service DNA testing and coaching programs for healthier employees to reduce costs and increase productivity.

  • For Enterprises

    Automated integration of genetic interpretation services to effortlessly introduce personalization in their business.

Mobile, personalized experiences for every user. Anywhere, anytime. More value from your human experts. A better ROI.

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